3Dtechnology, a subject of much discussion last year, is now here for real and you can see its imprint in television, computer games, phones, tablets and cameras on show at a trade fair organised by the Board of Investment (BoI) where eco-friendly innovations hog the spotlight.

Among the highlights of the BoI Fair 2011 is a "Smart Technology Zone" where LG Electronics Thailand is showcasing a concept called "Smilenovation", which encompasses environmental friendliness and advanced technologies.

Featured are LG's home entertainment and mobile communications businesses, including 72-inch full LED 3D television, the largest ever seen in the region, and LG Optimus LTE, which supports 4G connectivity. It is also the first time in Thailand that LG is showcasing its ground-breaking full suite of 3D solutions, including its Cinema 3D television with FPR technology, 3D Home Theatre, 3D projector, Optimus 3D smart phone, and the world's first glass-free 3D monitor utilising eye-tracking technology.

Another zone, "Innovative Green Living", displays home appliances that feature health and energy saving solutions, including air-conditioning. ThinQ technology allows consumers to manage refrigerators, washing machines, ovens and robotic vacuum cleaners via a smart network.

Under the theme "Tomorrow, Together", Hitachi Asia features a range of advanced sustainable urban technology and innovations to help create a better society. Entering its pavilion, visitors come face to face with marvellous interactive technology inspired by nature _ beautiful sakura flowers in bloom all around. They can ride to a futuristic town on Hitachi's Super Express Train, a state-of-art simulation that fascinates visitors with a train journey around Japan where the scenery changes with season.

Toshiba Thailand has conceptualised its pavilion as a "Smart Community". It is a futuristic community based on an integrated system of energy, water, transportation, ICT and healthcare solutions in which all components work together to efficiently protect the environment. Technology proposed by Toshiba makes the least use of resources for optimal living conditions.

Visitors can also sample the latest Toshiba products such as 55-inch LED 3D glass free television, voice activated air-conditioning, the world's thinnest and lightest tablet PC, the world's first 3D notebook without glass, and the world's fastest charging high capacity ion battery.

At the Panasonic pavilion visitors can appreciate a range of eco-products. The company features a miniature energy-saving city to demonstrate a concept that can be described as "eco-life that connects with the earth".

The city features a house, an electric mass transit system, a convenience store, office buildings, and factories: All run by a complete energy system management using energy-saving electrical appliances.

The city's energy consumption is controlled by a Home Energy Management System (HEMS) that uses the Internet to connect electronic appliances and audio & visual devices in homes. Energy consumption levels are indicated to alert family members to take steps to control usage. HEMS has also been applied in retail shops to minimise energy costs.

At its spectacular "Dream Creation Zone", Panasonic has on display the world's largest 3D plasma screen: 152-inch in a 3D cinema. Visitors can experience the ultimate 3D world by travelling to several places around the globe and then soar into the stratosphere and beyond into the world of space.

Thai Samsung Electronics presents their products under the concept "Smarter Life" where innovative technology has been applied to transform the people's lifestyle. One such example is its "Smarter Home". It simulates the future of home appliances, all of which can communicate with one another, while consumers can control them wirelessly from anywhere.

Samsung's 3D Visual Motion Effect shows a spectacular animation every evening. The animation show presents the Transformation concept with CG Motion Graphic, which stimulatingly and exquisitely reflect changes in technology and the people's life.

Samsung has introduced its transparent LCD panel at the fair. TLCD has a high transparency rate which enables a person to look right through the panel like looking through glass, and it consumes 90% less electricity compared with a conventional LCD panel using back light unit. The TLCD panel utilises ambient light such as sun light, which consequently reduces the dependency on electricity for generating power.

Creativity is all around the Shellhut Pavilion. It shows how the Thai 3D animation maker, the creator of "Shelldon", has turned creative ideas into a business based on local ingenuity. Visitors can take a journey and observe the entire Shellhut saga from start to present day and discover the path to success of this Thai company that today exports Thai animation cartoon series to over 100 countries.

Entering the pavilion you get to meet Shelldon, the Yoka Star shell and his friends under the Andaman Sea in Shell Land, and enjoy the fantasy world of music in Flying with Byrd in Wonderful ByrdLand, an animation cartoon produced in partnership with GMM Grammy.